After Battle for Azeroth was a few days to play, Blizzard has put the first numbers for the sales. It shows: BFA World of Warcraft has achieved a sales record.
Battle for Azeroth is the fastest-selling extension
According to the notification, Battle for Azeroth had already on the first day of sale, on 14 August 2018, more than 3.4 million sold worldwide. This was a first-time sales record for the Warcraft and makes the Battle for Azeroth to be the fastest-selling WoW expansion, and one of the fastest-selling PC games of all time.
“Battle for Azeroth is a definitive chapter in the Horde and Alliance conflict at the heart of Warcraft, and it’s been thrilling to see players representing their factions in record numbers and embarking on their war campaigns—not to mention joining in ourselves,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “But the launch is just beginning of this conflict. More epic content is coming to World of Warcraft in the weeks ahead, and we can’t wait for players to experience the full story as it unfolds over the course of the expansion.”
How has Blizzard done this?
World of Warcraft for the past 14 years on the market and has appealed ever since, never a break. The servers were all online, it has constantly played players.
That after such a long time a new record is set up, is rare and remarkable. Quite unexpectedly, it is not, however, the PR campaign, which has fueled Battle for Azeroth, has worked very well.
Players can identify better
In the past add-ons, especially in Warlords of Draenor, and the Legion, the Horde and the Alliance fought together against a greater Evil. With the Battle for Azeroth both the Horde and the Alliance have to get more profile.
The players are conscious of the “Horde” or “Alliance”, since there are Battle for Azeroth again, a kind of position, represents the group choice.
How is this happening? What in particular has led to a unique advertising campaign organized by Blizzard before the Release of the Battle for Azeroth.
In some commercials, and winning games through Blizzard player has to choose Horde or Alliance. In specially for BfA -created commercials will be shown, the conflict between the Horde and the Alliance even in real life. With the campaigns, also old players were picked up, and new players won.
The story plays a big role
For existing players has drawn a clearer boundary between the Horde and Alliance also in the game. The story has developed dramatically and for conflicts. Generally speaking, the story of Sylvanas as the new Warchief leads the Horde in the war but did precisely what it should: it has given players a new target in the Battle for Azeroth can work and want to. You have to fight for something, not just against something.
Blizzard has also designed the entry into the World of Warcraft considerably easier. For the basic game, up to and including Legion players must have only one account and a subscription to pay – a battle chest is no longer necessary.
Only the current expansion Battle for Azeroth must be purchased in addition. And this comes with a free Boost to level 110. Returnees and new players can gamble instantly with your old friends or new content to get in without having to catch up,
Do you want to start with Battle for Azeroth?